What makes a URL slug SEO-friendly
A good slug is short, lowercase, hyphen-separated and descriptive. Google uses the URL as a weak relevance signal. Slugs like /best-word-counter-tool-2026 rank better than /post?id=8472 because both users and crawlers can read them.
Remove stop words only when they add no meaning. Keep primary keywords in the slug. Avoid dates unless the content is genuinely time-sensitive, dated URLs look stale in search results after a year.