Best practices for QR codes that actually get scanned
QR codes bridge physical and digital: menus, event tickets, product packaging, business cards and WiFi login. The code must be large enough to scan from a comfortable distance, with high contrast between dark modules and a light quiet zone around the border.
Always test the destination URL on mobile before printing. Use HTTPS links. For marketing campaigns, add UTM parameters so Google Analytics tracks scans as a distinct source.